1. Embody the management philosophy and spiritual pursuit of Zhongke. We take the sustainable development of enterprises as the cornerstone, and establish the Three With as the direction to create a happy life for stakeholders and the public as the ultimate goal, as well as serve and pay back the society. (Three With: create value with customers, share achievements with employees and develop ourselves with the society; Stakeholder means employee, customer, supplier, and shareholders)

2. Embody the ultimate goal of the existing business and the future extension. Follow the pace of the times, improve the living & dwelling environment of people; create a happy life, which is closely linked with the existing business sectors, such as Construction, Real Estate, Finance and Massive Health; Even the business will expand or transform in the future, the ultimate goal always sticks to creating a happy life for stakeholders and the society.

3. Zhongke builds the Zhongke’s Dream and a Happy Zhongke.